files/journal/2022-09-02_12-07-01-000000_460.png

International Business Management

ISSN: Online
ISSN: Print 1993-5250
About US
Editors
Issues
Pages
Indexed in
121
Views
0
Downloads

Strategic Capabilities and Competitive Strategies: The Moderating Role of Exporting

Asma Zgarni and Lamia Gharbi
Page: 556-565 | Received 21 Sep 2022, Published online: 21 Sep 2022

Download Citation
https://doi.org/10.36478/ibm.2019.556.565

Full Text Reference XML File PDF File

Abstract

This study aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology and market linkages; on competitive strategies. Using a quantitative hypothetico-deductive approach and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.

How to cite this article:

Asma Zgarni and Lamia Gharbi. Strategic Capabilities and Competitive Strategies: The Moderating Role of Exporting.
DOI: https://doi.org/10.36478/ibm.2019.556.565
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2019.556.565