@article{MAKHILLIBM2019131127478, title = {Strategic Capabilities and Competitive Strategies: The Moderating Role of Exporting}, journal = {International Business Management}, volume = {13}, number = {11}, pages = {556-565}, year = {2019}, issn = {1993-5250}, doi = {ibm.2019.556.565}, url = {https://makhillpublications.co/view-article.php?issn=1993-5250&doi=ibm.2019.556.565}, author = {Asma and}, keywords = {Strategic capabilities,competitive strategies,exporter activity regime,capabilities,manufacturing companies,positive relationship}, abstract = {This study aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology and market linkages; on competitive strategies. Using a quantitative hypothetico-deductive approach and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.} }