TY - JOUR T1 - Strategic Capabilities and Competitive Strategies: The Moderating Role of Exporting AU - Zgarni, Asma AU - Gharbi, Lamia JO - International Business Management VL - 13 IS - 11 SP - 556 EP - 565 PY - 2019 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2019.556.565 UR - https://makhillpublications.co/view-article.php?doi=ibm.2019.556.565 KW - Strategic capabilities KW -competitive strategies KW -exporter activity regime KW -capabilities KW -manufacturing companies KW -positive relationship AB - This study aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology and market linkages; on competitive strategies. Using a quantitative hypothetico-deductive approach and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies. ER -