International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
The present study identify factors perceived by the respondents affected the attractiveness of the ecotourism city. Combination of qualitative and quantitative approaches was utilized in this study. Qualitative approach was used to identify variables and quantitative approach was used to group the variables into factors. The 55 variables were drawn from in depth interview to 11 respondents followed by survey of 195 tourists. Exploratory factor analysis with principal factor extraction revealed 4 main factors of attractiveness with 22 remains significant variables. These factors were: distinctive local features, knowledge and service of the tourism operator, infrastructure and supporting facilities and cultural attributes. The highest variance that explains the tourism attractiveness is distinctive local features while the least variance is cultural attributes.
How to cite this article:
Ronny H. Walean and Deske W. Mandagi. Factors Influencing Perceived Attractiveness of the Ecotourism City.
DOI: https://doi.org/10.36478/ibm.2017.1374.1378
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2017.1374.1378