International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
Studies conducted in the country, do not have a strong theoretical framework to evaluate the acceptance of e-Commerce, therefore, this study combined the two models “technology acceptance” and “planned behavior” for a model with higher predictive power which they are the strongest theoretical models available with each other. Then, factor “trust” and “organizational factors” (consisting of three factors “profile information systems specialists”, “corporate identity” and “leader”) was added to the model, taking into account conditions industries for localization and increasing the efficiency of the model. In addition, a questionnaire was prepared, according to the literature to evaluate the model and it was sent to managers of micro and small companies in the industry. The model derived were analyzed, after collecting data, migrate by SPSS and PLS. The results of the research showed that organizational factors had on the acceptance of e-Commerce, the greatest impact. In this study, all factors were influential with the exception of “norms”.
How to cite this article:
Mohammad Jafari. Presenting a Model to Assess Organizational Acceptance of e-Commerce.
DOI: https://doi.org/10.36478/ibm.2016.933.938
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.933.938