Mohammad  Jafari, 
    Presenting a Model to Assess Organizational Acceptance of e-Commerce,
    International Business Management,
    Volume 10,Issue 6,
    2016,
    Pages 933-938,
    ISSN 1993-5250,
    ibm.2016.933.938,
    (https://makhillpublications.co/view-article.php?doi=ibm.2016.933.938)
    Abstract: Studies conducted in the country, do not have a strong theoretical framework to evaluate the
acceptance of e-Commerce, therefore, this study combined the two models “technology acceptance” and
“planned behavior” for a model with higher predictive power which they are the strongest theoretical models
available with each other. Then, factor “trust” and “organizational factors” (consisting of three factors “profile
information systems specialists”, “corporate identity” and “leader”) was added to the model, taking into
account conditions industries for localization and increasing the efficiency of the model. In addition, a
questionnaire was prepared, according to the literature to evaluate the model and it was sent to managers of
micro and small companies in the industry. The model derived were analyzed, after collecting data, migrate by
SPSS and PLS. The results of the research showed that organizational factors had on the acceptance
of e-Commerce, the greatest impact. In this study, all factors were influential with the exception of “norms”.
    Keywords: e-Commerce;technology acceptance model;the theory of planned behavior;analytical model;analyzed