International Business Management
ISSN: OnlineISSN: Print 1993-5250
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The Implmentation of Ecopreneurship and Green Innovation in Building Competitive Advantage to Generate Success of New Spa Products in Bali
Ni Wayan Ekawati, I. Ketut Rahyuda, Ni Nyoman Kerti Yasa and I. Putu Gde Sukaatmadja
Page: 2660-2669 | Received 21 Sep 2022, Published online: 21 Sep 2022
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Abstract
The purpose of this research id to examine the correlation between ecopreneurship and green innovation towards competitive advantageto achieve new product success among Spa product manufacturers in Bali. Quantitative approach is applied in this study with individual as the unit of analysis which consist of owner and managers making a total of 44 samples. The data analysis employed Parsial Least Square (PLS-3) method. This study shows the relationship between ecopreneurship and competitive advantage as well as new product success, while green innovation does not significantly affect competitive advantage but new product success instead, the competitive advantage affect new product success as well as mediate most of the ecopreneurship’s effect new product success but competitive advantage does not mediate the green innovation’s effect new product success. The implication of this study is, theoretically, lead to further research to streng then the implementation of ecopreneurship and green innovation in the Small-Medium Entreprises (SMEs) sector.
How to cite this article:
Ni Wayan Ekawati, I. Ketut Rahyuda, Ni Nyoman Kerti Yasa and I. Putu Gde Sukaatmadja. The Implmentation of Ecopreneurship and Green Innovation in Building Competitive Advantage to Generate Success of New Spa Products in Bali.
DOI: https://doi.org/10.36478/ibm.2016.2660.2669
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.2660.2669