TY  - JOUR
T1  - The Implmentation of Ecopreneurship and Green Innovation in Building Competitive Advantage to Generate Success of New Spa Products in Bali
AU - Ekawati, Ni Wayan AU - Rahyuda, I. Ketut AU - Kerti Yasa, Ni Nyoman AU - Sukaatmadja, I. Putu Gde 
JO  - International Business Management
VL  - 10
IS  - 14
SP  - 2660
EP  - 2669
PY  - 2016
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2016.2660.2669
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2016.2660.2669
KW  - Ecoprenurship
KW  -green innovation
KW  -competitive advantage
KW  -new product success
KW  -Small-Medium Entreprises (SMEs)
KW  -Bali Spa product manufacturers
AB  - The purpose of this research id to examine the correlation between ecopreneurship and green innovation towards competitive advantageto achieve new product success among Spa product manufacturers in Bali. Quantitative approach is applied in this study with individual as the unit of analysis which consist of owner and managers making a total of 44 samples. The data analysis employed Parsial Least Square (PLS-3) method. This study shows the relationship between ecopreneurship and competitive advantage as well as new product success, while green innovation does not significantly affect competitive advantage but new product success instead, the competitive advantage affect new product success as well as mediate most of the ecopreneurship’s effect new product success but competitive advantage does not mediate the green innovation’s effect new product success. The implication of this study is, theoretically, lead to further research to streng then the implementation of ecopreneurship and green innovation in the Small-Medium Entreprises (SMEs) sector.
ER  -