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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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Marketing Channels of Aroma Cocoa (Theobroma cacao L.) for the Association “ASOPROAVAL” (Ecuador) as an Axis of Social Development and Solidarity Economy

Andrés Peñaherrera-Cruz, Riveliño Ramón-Curay, Sonia Fierro-Borja, Lizeth Ramírez-Arteaga and Favian Bayas-Morejón
Page: 12-15 | Received 21 Sep 2022, Published online: 21 Sep 2022

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https://doi.org/10.36478/ibm.2020.12.15

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Abstract

The economic system of the developing countries is based on the production of commodities such as the production of cocoa by small and medium producers. In the present investigation the association “ASOPROAVAL” of the canton La Maná province of Cotopaxi (Ecuador) was analyzed by means of the use of information gathering techniques (surveys and SWOT), and analyzing the current situation of the market whose objective was the elaboration of marketing channels for the fine aroma cacao through the elaboration of the strategic plan, obtaining as a strategy the insertion of the insertion of the product to the market with constant quality. After the analysis of the surveys, 64% of the producers agree that they work in their own farm with 100% in production of fine aroma cocoa, on the other hand, 50% of the producers carry out weed control by mechanical method. Also, in fertilization 77% do it with the incorporation of chemicals for the most part with advice from the selling agent. In relation to the sale, 82% of the sellers do it in dry grain. It was concluded that under the development of a good strategy based on an adequate export system presented by the association “ASOPROAVAL”, the development of this activity is valid and feasible which will improve the income of cocoa producers.

How to cite this article:

Andrés Peñaherrera-Cruz, Riveliño Ramón-Curay, Sonia Fierro-Borja, Lizeth Ramírez-Arteaga and Favian Bayas-Morejón. Marketing Channels of Aroma Cocoa (Theobroma cacao L.) for the Association “ASOPROAVAL” (Ecuador) as an Axis of Social Development and Solidarity Economy.
DOI: https://doi.org/10.36478/ibm.2020.12.15
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2020.12.15