Favian  Bayas-Morejón, Andrés  Peñaherrera-Cruz, Riveliño  Ramón-Curay, Sonia  Fierro-Borja, Lizeth  Ramírez-Arteaga, 
    Marketing Channels of Aroma Cocoa (<i>Theobroma cacao</i> L.) for the Association
&#147;ASOPROAVAL&#148; (Ecuador) as an Axis of Social Development and Solidarity Economy,
    International Business Management,
    Volume 14,Issue 1,
    2020,
    Pages 12-15,
    ISSN 1993-5250,
    ibm.2020.12.15,
    (https://makhillpublications.co/view-article.php?doi=ibm.2020.12.15)
    Abstract: The economic system of the developing
countries is based on the production of commodities such
as the production of cocoa by small and medium
producers. In the present investigation the association
&#147;ASOPROAVAL&#148; of the canton La Man&#225; province of
Cotopaxi (Ecuador) was analyzed by means of the use of
information gathering techniques (surveys and SWOT),
and analyzing the current situation of the market whose
objective was the elaboration of marketing channels for
the fine aroma cacao through the elaboration of the
strategic plan, obtaining as a strategy the insertion of the
insertion of the product to the market with constant
quality. After the analysis of the surveys, 64% of the
producers agree that they work in their own farm with
100% in production of fine aroma cocoa, on the other
hand, 50% of the producers carry out weed control by
mechanical method. Also, in fertilization 77% do it with
the incorporation of chemicals for the most part with
advice from the selling agent. In relation to the sale, 82%
of the sellers do it in dry grain. It was concluded that
under the development of a good strategy based on an
adequate export system presented by the association
&#147;ASOPROAVAL&#148;, the development of this activity is
valid and feasible which will improve the income of
cocoa producers.
    Keywords: Marketing channels;fine cocoa and aroma;ASOPROAVAL;SWOT;cocoa