International Business Management
ISSN: OnlineISSN: Print 1993-5250
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Methodological Issues of Regional Reproduction on the Basis of the Marketing Approach
Sergey Nikolaevich Bocharov, Viktor Ivanovich Belyaev, Marina Mikhailovna Butakova and Olga Nikolaevna Sokolova
Page: 1002-1006 | Received 21 Sep 2022, Published online: 21 Sep 2022
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Abstract
This study discusses the understanding of reproduction processes in the region of marketing positions. In particular, it is shown that the main factor of self-preservation and self-development of the regions is the reproduction in which all aspects of life of the local population on the principles of market economy, including the development of industrial and manufacturing base, the reproduction of goods, jobs, labor, culture, and others. As a methodological basis formation of conditions necessary for the regional reproduction, considered marketing territories. It involves identifying the unique characteristics of the territories and their use in business by ensuring the functioning of local markets. It is also proposed to use marketing approaches to the formation of socio-economic development of regions and the formation mechanisms of management of regional reproduction process.
How to cite this article:
Sergey Nikolaevich Bocharov, Viktor Ivanovich Belyaev, Marina Mikhailovna Butakova and Olga Nikolaevna Sokolova. Methodological Issues of Regional Reproduction on the
Basis of the Marketing Approach.
DOI: https://doi.org/10.36478/ibm.2017.1002.1006
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2017.1002.1006