International Business Management

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Non-Verbal Communication and Satisfaction on the Banking Industry

Christina Vanathas, Manimekalai Jambulingama and Jayasutha Matiah
Page: 324-328 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

The aim of the study is to investigate the relationship between non-verbal communication and customer satisfaction in the banking industry. Recent researches show that non-verbal communication plays a vital role in communication especially in the banking industry. Therefore, this study intends to explore the relationship between non-verbal communication cues and customer satisfaction. A total of 150 banking customers participated in this study. The study revealed that non-verbal communication such as facial expressions and head movement significantly influences customer satisfaction.

How to cite this article:

Christina Vanathas, Manimekalai Jambulingama and Jayasutha Matiah. Non-Verbal Communication and Satisfaction on the Banking Industry.
DOI: https://doi.org/10.36478/ibm.2016.324.328
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.324.328