This study aims to investigate the factors influencing the strategic alignment and competitiveness while collaborating in international business companies. The methods used in the present study is descriptive and study plan is correlational and path analysis. In this study, international trading chain businesses are evaluated. According to wide ranges of these companies, this study is conducted on clothing industry; so with this limit, industrial dispersion is declined (minimum variance). However, due to the variety of brands in this particular industry, frequency is maximum. Since, theres no access to all brands, Emirates Mallis evaluated. There are 185 brands in the center but available samples were 53 brands. So, brands selection is based on partnership. Independent variables in this study are: trust and knowledge sharing and its impact on strategic alignment and competition in cooperation environment is evaluated. Measuring tools used in this study are 4 questionnaires of: knowledge sharing; trust; strategic alignmentand competition during cooperation.
Seyed Mohammad Hosein Mousavi and Mohammad Ali Abdolvand. The Factors Affecting the Strategic Alignment and Competition
While Collaborating in International Trading Companies.
DOI: https://doi.org/10.36478/ibm.2016.1525.1530
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.1525.1530