International Business Management

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The Relationships among Perceived Employer Branding, Employee Engagement and Employee Expectation in Service Industry

Piyachat Burawat
Page: 554-559 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

The purpose of this study is to test the relationship between perceived employer branding and employee engagement via the effect of employee expectation. A survey was conducted with 400 current employees working in service industry. The results indicated that there were strong positive relationships between perceived employer branding and employee engagement, perceived employer branding and employee expectation and employee expectation and employee engagement. The results further indicated that there was a partial effect of perceived employer branding on employee engagement through employee expectation.

How to cite this article:

Piyachat Burawat. The Relationships among Perceived Employer Branding, Employee Engagement and Employee Expectation in Service Industry.
DOI: https://doi.org/10.36478/ibm.2015.554.559
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2015.554.559