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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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The External Environments Factors Affecting Success for Implementation: In Context of Sole Proprietorship E-Commerce Entrepreneurs in Thailand

Aree Naipinit, Sumeth Kaenmanee and Pattarawadee Permwanichagun
Page: 122-127 | Received 21 Sep 2022, Published online: 21 Sep 2022

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https://doi.org/10.36478/ibm.2015.122.127

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Abstract

The aims of the study are: First to study components of the support of government, components of the competitive environments and components of the success for implementation. Second to study the relationship among the support of government, competitive environments and the success for implementation. This study used quantitative method and utilized the questionnaires. Data were collected 338 respondents who are the sole proprietorship e-commerce entrepreneurs. The data were analyzed by descriptive statistics and confirmatory factor analysis. The results show that the components of the support of government, the findings revealed that the policy and support of government was focused at the highest priority, followed by laws related to e-commerce, respectively. Components of the competitive environments, the findings revealed that the competitive environments of competitors was focused at the highest priority, followed by bargaining power of suppliers and buyers, respectively. Components of the success for implementation, the financial was found the most important components of the success for implementation, followed by learning and growth, customers and internal process, respectively. The relationship show that the support of government has a positive relationship with the success for implementation and the competitive environments has a positive relationship with the success for implementation. The support of government has a positive relationship with the success of implementation at the highest priority followed by the competitive environments.

How to cite this article:

Aree Naipinit, Sumeth Kaenmanee and Pattarawadee Permwanichagun. The External Environments Factors Affecting Success for Implementation: In Context of Sole Proprietorship E-Commerce Entrepreneurs in Thailand.
DOI: https://doi.org/10.36478/ibm.2015.122.127
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2015.122.127