International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
There are numerous studies already been undertaken on women entrepreneur’s problems, prospects, empowerment and motivational factors. But, very little research work are available on the effect of such factors on their firm’s performance. This study, therefore proved different as it was conducted in the micro industry context that too specifically women business owners in the service sector which was almost been a neglected area of research. The study concentrated on the Indian women entrepreneurs who are about to challenge the international market in the near future and thus, made it a great inspiration for further research directions and policy making. The data was analyzed using IBM SPSS 21 statistical package and the analysis showed that the perceived financial performance of the firms were predicted by motivational and success factors of the entrepreneurs and that the achievement motive of the women entrepreneurs had played a major role in pulling them for business.
How to cite this article:
C. Muthuvelayutham and R. Jeyakodeeswari. Indian Women Entrepreneurs: Motivations, Success Factors and Firm’s Performance.
DOI: https://doi.org/10.36478/ibm.2015.1.6
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2015.1.6