International Business Management

110
Views

0
Downloads

Predictors of Digital Information Technology Adoption: A Case of Digital Terrestrial Television (DTT) Adoption in South Korea

Kyung Han You and Hongjin Shim
Page: 590-600 | Received 21 Sep 2022, Published online: 21 Sep 2022

By Research Area

Medicine & Public Health Life Sciences Engineering Mathematics Biomedicine Physics Chemistry Computer Science Earth Sciences Social Sciences Business and Management Psychology Materials Science Economics Education Environment Philosophy Statistics Law Political Science and International Relations Pharmacy Dentistry Energy Linguistics Geography Finance Criminology and Criminal Justice Medicine Cultural and Media Studies History Architecture / Design Literature Biomedical Sciences Religious Studies Education & Language Food Science & Nutrition Public Health

By Volume and Issue

Abstract

This study investigated factors affecting adoption intention of direct Digital Terrestrial Television (DTT) assuming that predictors affecting the adoption intention of DTT are differentiated based on free of charge and with willingness to pay. Researches showed that predictors affecting DTT adoption with willingness to pay were differentiated from those of DTT adoption free of charge. In particular, innovative character did not predict adoption intention of DTT free of charge whereas innovative character was shown to be a powerful predictor in adopting DTT with willingness to pay. Implications and limitations are also discussed.

How to cite this article:

Kyung Han You and Hongjin Shim. Predictors of Digital Information Technology Adoption: A Case of Digital Terrestrial Television (DTT) Adoption in South Korea.
DOI: https://doi.org/10.36478/ibm.2012.590.600
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2012.590.600