The Social Sciences
ISSN: Online 1993-6125ISSN: Print 1818-5800
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Effect of Learning Organization and Orientation of Entrepreneurs Through Market Orientation and the Impact on Small and Medium Business Performance in Minapolitan Region of South Sulawesi
Abdul Rahman, Chalid Imran Musa and Muhammad Azis
Page: 408-412 | Received 21 Sep 2022, Published online: 21 Sep 2022
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Abstract
The purpose of this research is to analyze the influence of organizational learning and entrepreneurship orientation on SME business performance in Minneapolitan area South Sulawesi. This research is a survey research using quantitative approach with sample of 150 SMEs in 5 regencies and cities in Minneapolitan area in South Sulawesi. Data collection using questionnaires as a means of collecting data and conducting direct interviews and library searching. The results of data analysis found that organizational learning and entrepreneurial orientation did not directly affect the performance of SMEs in the Minneapolitan area but indirectly influenced by market orientation variables. The results of the analysis indicate that SMEs business performance in Minneapolitan area in South Sulawesi can be developed through organizational learning and entrepreneurial orientation but must use market orientation as a focal point in the empowerment of SMEs.
How to cite this article:
Abdul Rahman, Chalid Imran Musa and Muhammad Azis. Effect of Learning Organization and Orientation of Entrepreneurs Through
Market Orientation and the Impact on Small and Medium Business
Performance in Minapolitan Region of South Sulawesi.
DOI: https://doi.org/10.36478/sscience.2018.408.412
URL: https://www.makhillpublications.co/view-article/1818-5800/sscience.2018.408.412