The Social Sciences
ISSN: Online 1993-6125ISSN: Print 1818-5800
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The Influence of Corporate (University) Identity on Student Retention with Corporate Reputation and Student Satisfaction as Mediating Variables: The Case of a Jakarta Business School
Imam Nuraryo, Suwandi Sumartias, Husein Umar and Agus Rahmat
Page: 1366-1372 | Received 21 Sep 2022, Published online: 21 Sep 2022
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Abstract
With data collected from 219 first year students of a business school in Jakarta, this research purposes to explain the influence of corporate identity through corporate reputation and students satisfaction on student retention in one business school in Jakarta. This research used with quantitative survey method. To see the relationship between the variables, this research utilized structural equation model. The results of research indicated that the corporate identity has very significant influence to the corporate reputation. The corporate reputation has also, very significant influence to the student satisfaction. However, the corporate identity of business school simultaneously has small influence to the student retention as well as it has small influence to the student satisfaction. The corporate reputation has also small influence to the student retention. Nevertheless, the student satisfaction has moderate influence to the student retention. This study contributed to this college to increase student retention which regards to sustainability in higher education sector.
How to cite this article:
Imam Nuraryo, Suwandi Sumartias, Husein Umar and Agus Rahmat. The Influence of Corporate (University) Identity on Student Retention with
Corporate Reputation and Student Satisfaction as Mediating Variables:
The Case of a Jakarta Business School.
DOI: https://doi.org/10.36478/sscience.2018.1366.1372
URL: https://www.makhillpublications.co/view-article/1818-5800/sscience.2018.1366.1372