Journal of Engineering and Applied Sciences
ISSN: Online 1818-7803ISSN: Print 1816-949x
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Abstract
Tourism in recent times has been expressed as a leisure and event-based activity that involves people from distant areas. Consequently, information and communication, particularly in this internet and World Wide Web era has been the primary tool for managing the industry. This study examines this practice known as e-Marketing and its impact in the development of the Obudu Mountain Resort in Cross River State, Nigeria. It adopts the survey research method and the questionnaire to generate data and descriptive statistics with the SPSS Version 20.0 for analysis. The results of the analysis revealed a significant use of the internet and social network sites for advertisement and product sales; a positive correlation between e-Marketing and the growth of patronage and annual revenue of the Mountain Resort’s and that poor network connection and increasing rate of internet fraud undermines the Resort’s e-Marketing activities.
How to cite this article:
Ogechi Ivy Anyanwu, Obinna, F. Emeafor and Joy Nneka Uchenye Ejikeme. E-Marketing and Tourism Development in Obudu Mountain Resort, Cross River State,
Nigeria: An Impact Analysis.
DOI: https://doi.org/10.36478/jeasci.2020.3234.3241
URL: https://www.makhillpublications.co/view-article/1816-949x/jeasci.2020.3234.3241