Research Journal of Biological Sciences
ISSN: Online 1993-6087ISSN: Print 1815-8846
Abstract
In Iran, according to Article 44 of the Constitution and the Fourth Development Plan, it is necessary for sport teams to make income and one of the ways for supplying sufficient budget for sport activities is to attract companies and organizations for sponsorship. However, there are many sports that are not sponsored in any way and in addition. Therefore, the present research aims to study the most important factors influencing their choice of sport for sponsorship and provide solutions for increasing such supports. The present research is applied and descriptive-analytical, carried out as a field study. A researcher-made questionnaire has been used and the reliability coefficient was obtained to be 0.87. The population consisted of 104 managers and marketing directors of the companies of Kaveh industrial city. Frequency tables and mean were used for descriptive statistics and Friedman test for inferential statistics.
How to cite this article:
Khatereh Jamaat. A Study on Factors Affecting the Choice of Sport for Sponsorship.
DOI: https://doi.org/10.36478/rjbsci.2012.14.16
URL: https://www.makhillpublications.co/view-article/1815-8846/rjbsci.2012.14.16