Journal of Food Technology
ISSN: Online 1993-6036ISSN: Print 1684-8462
Abstract
This study presents a case history showing two aspects of consumer reactions to concepts. The approach used conjoint analysis to measure the impact of each concept element on two variables; interest, and response-time. The response-times were allocated to two hypothesized processes; a primary stage (not traceable to elements), and to a secondary stage (traceable to elements). Across seven countries there are clear country-to-country differences in the proportion of the response-time allocated to the primary and secondary stages.
How to cite this article:
Howard Moskowitz , Dorit Cohen and Bert Krieger . Interest and Response- Times - Measures of Consumer Responses to Concepts.
DOI: https://doi.org/10.36478/jftech.2005.161.169
URL: https://www.makhillpublications.co/view-article/1684-8462/jftech.2005.161.169