ACE Journal of Managerial Studies
ISSN: OnlineISSN: Print 2520-3835
Abstract
The research aims to study the role of productive efficiency in achieving the competitiveness of the business organization by testing the relationship models and the effect between them. As embodied, the research problem was in question: What is the role of productive efficiency in achieving the competitiveness of the business organization, and what is the reality of the relationship between them in the researched organization?. The research was limited to Al-Nisour College, one of Iraq's most important private universities. The research sample consisted of (34)employees, which included individuals working in it at the upper and middle administrative levels and the two teachers. The questionnaire was adopted as a primary measuring tool for the research, in addition to personal interviews to collect data. Used the Cronbach's (Alpha)equation was, where the scale reliability coefficient reached(0.837), and this result is also excellent, indicating that the scale is consistent and internally consistent. The research also relied on the descriptive and analytical approach to display and analyze the data. Several statistical methods were employed to analyze this data(Pearson correlation coefficient, simple regression analysis method, F and t-test). Among the most important conclusions reached by the research: The overall productive efficiency of the researched organization contributed to influencing the market share that achieves the competitiveness of the business organization. As for the most important recommendations made by the research: The organization in question should pay attention to the concepts of productive efficiency. Its dimensions as a method to support and achieve the competitiveness of the business organization include all strategies and activities adopted by the organization in dealing with its capabilities and resources efficiently. Moreover, focus on achieving the economies of scope, size, and learning and investing the capabilities of its employees serving by providing services Distinguished and at low costs, which contributes to achieving its market share and the competitiveness of the business organization.
How to cite this article:
Noor Qusay Abdul Razzaq. The impact of productive efficiency in achieving the competitiveness of a business organization-field research at Al-Nisour University College/Iraq.
DOI: https://doi.org/10.36478/acejms.2023.1.11
URL: https://www.makhillpublications.co/view-article/2520-3835/acejms.2023.1.11