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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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Impact of Coopetition Strategies on Company’s Performance: The Moderating Role of the Competitive Intensity

Asma Zgarni and Lamia Gharbi
Page: 313-323 | Received 21 Sep 2022, Published online: 21 Sep 2022

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https://doi.org/10.36478/ibm.2021.313.323

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Abstract

This study aims to study the moderating role of competitive intensity on the relationship between coopetition strategies and company performance. By following a quantitative approach of the hypothetico-deductive type and by using the method of structural equations, the study confirms the moderating effect of competitive intensity on the relationship between vertical and horizontal coopetition strategies and the company’s performance on a sample of Tunisian manufacturing industry.

How to cite this article:

Asma Zgarni and Lamia Gharbi. Impact of Coopetition Strategies on Company’s Performance: The Moderating Role of the Competitive Intensity.
DOI: https://doi.org/10.36478/ibm.2021.313.323
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2021.313.323