International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
This research aims to find and develop model that can be applied to increase Cacao production through the implementation of agropolitant technology and Cacao marketing distribution in Pohuwato Regency. The research used qualitative descriptive approach that processed through data analysis technique including data reduction, data display and conclusion drawing. This research showed that: Cacao marketing technique that applied by Cacao farmers in Pohuwato were conducted both direct and indirect technique. Factors that determined the success of Cacao marketing distribution channel development were through joint commitment of farmers in developing good marketing distribution channel, appropriate marketing system and the availability of sufficient business capital. Model for the appropriate Cacao marketing distribution channel was through improvement and increasement both Cacao quality and quantity, the development of regional owned enterprises (BUMD) as organization which able to accommodate and conduct marketing for Cacao production, the development of online marketing system in Cacao marketing. Cocoa productivity in Pohuwato has increased every year so that required the development of marketing distribution channels are structured properly so that the results obtained by cocoa farmers can be maximized and can be one of the leading industrial sectors in the regions.
How to cite this article:
Irawaty Igirisa. Marketing Distribution of Cacao Agropolitant in Pohuwato-Indonesia.
DOI: https://doi.org/10.36478/ibm.2017.1041.1047
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2017.1041.1047