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International Business Management

ISSN: Online
ISSN: Print 1993-5250
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Complexity of Positioning in Tourism as the Basis of its Sustainable Development

O. A. Bunakov and V. A. Rubtzov
Page: 5101-5103 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

In this study, the difficulties of positioning of tourist potential and the creation of positive tourist image reveal. The main problems of positioning are allocated and also the need of creation of positive image for a sustainable development of the sphere of tourism is shown.


How to cite this article:

O. A. Bunakov and V. A. Rubtzov. Complexity of Positioning in Tourism as the Basis of its Sustainable Development.
DOI: https://doi.org/10.36478/ibm.2016.5101.5103
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.5101.5103