International Business Management
ISSN: OnlineISSN: Print 1993-5250
127
Views
0
Downloads
Abstract
The primary aim of this research study is to assess the factors that effect on service quality and to quantify the customer satisfaction in one of the leading Islamic bank operating in Pakistan. The basic distinction between a conventional and Islamic banking is the documentation and processing of the services provided to the customers. The present study tries to have an insight on the impact of service quality dimension and customer satisfaction using CARTER model. CARTER model is considered as very reliable and valid instrument to measure service quality and customer satisfaction in Islamic banking. Self-administered survey was conducted for data collection from 200 walk-in customer of Meezan Bank. The results of this study indicate a positive relationship between service quality dimensions and customer satisfaction in Islamic Banking.
How to cite this article:
Muhammad Farooq Shabbir, Sarfraz Javed, Muhammad Salman Shabbir and Muhammad Faisal. Measuring Service Quality and Customer Satisfaction in Pakistan:
Evidence Based on Carter Model.
DOI: https://doi.org/10.36478/ibm.2016.5011.5016
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2016.5011.5016