International Business Management

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Measurement of Perceived Service Quality in the Food Retail Industry of Turkey

Ali Ihtiyar and Fauziah Sh. Ahmad
Page: 249-255 | Received 21 Sep 2022, Published online: 21 Sep 2022

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Abstract

The purpose of this study determines the key factors that might be considered in the sector-specific measurement scales that is highly related with DTR scale model of service quality (other than SERVQUAL or SERVPERF). A total 342 responds obtained by the online survey method. These responds were listed as highlighted in the literature and theoretical background of the key conceptual and empirical aspects to be considered in the service quality measurement instruments. The study defines deficiencies in the food retail industry of Turkey and the study makes effective suggestions for the future strategies of the sector industry.

How to cite this article:

Ali Ihtiyar and Fauziah Sh. Ahmad . Measurement of Perceived Service Quality in the Food Retail Industry of Turkey.
DOI: https://doi.org/10.36478/ibm.2012.249.255
URL: https://www.makhillpublications.co/view-article/1993-5250/ibm.2012.249.255