International Business Management
ISSN: OnlineISSN: Print 1993-5250
Abstract
This study aims to identify the impact of E‐Marketing on providing products and gaining trust and loyalty of the consumers. The study sample has been derived from the population of Alman Shia district, in Khartoum state. A questionnaire was designed for gathering data from a voluntary control sample of 150 individuals. The sample has been diverse and comprehensive, covering the targeted characteristic variables such as: Sex, age, education level, job, living situation and marital status. A total of 150 forms of questionnaire were distributed, only 98 forms returned and monitored in the Social Science SPSS program. Research examined that there is a statistically significant correlation between e‐marketing by applying its mix elements such as: Product quality, intensive promotion, appropriate pricing, comprehensive product distribution, providing the product and to gain the consumer trust and loyalty. Moreover, there are statistically significant differences between the individuals of the sample in terms of their personal characteristics gender, age, educational qualification and standard of living in their response to the impact of the e‐marketing mix. Furthermore, there are no such differences in terms of job occupation and marital status. Research concluded that e‐marketing mix such as: Product quality, appropriate pricing, intensive promotion and comprehensive product distribution have impact on providing the product and gaining the consumer trust and loyalty.
How to cite this article:
Abdulwahid Adam. The Impact of E‐Marketing on Providing the Product and Gaining the Consumer Trust and Loyalty.
DOI: https://doi.org/10.36478/10.59218/makibm.2022.10.21
URL: https://www.makhillpublications.co/view-article/1993-5250/10.59218/makibm.2022.10.21