This study presents a conceptual model that considers the interaction among green logistics, supply chain effectiveness and ecological sustainability. The research examines how sustainable logistics practices can enhance operational efficiency and reduce environmental effects in supply chains. The model seeks to shed light on how logistics operations can be optimized for the attainment of economic and environmental advantages. By examining the relationships among these critical components, the paper aims to provide a framework by which companies can advance their efforts in sustainability and supply chain performance. The research findings may enable firms to make rational choices on the implementation of green logistics strategies. This study takes a conceptual stance, drawing on supply chain management, environmental science and operations research theory. A multidisciplinary review of the literature provides the basis for a model proposed to connect green logistics‐e.g., green transportation, waste minimization and the use of renewable energy‐to quantifiable efficiency and sustainability measures. Backed by empirical research and theoretical models such as the Triple Bottom Line and Resource‐Based View, the research investigates potential relationships between green practices and performance measures. By linking sustainability with operational efficiency, the research identifies how environmentally friendly logistics strategies can boost business competitiveness as well as ecological accountability in contemporary supply chain management. The conceptual model implies that green logistics increases supply chain efficiency through resources optimization and costs minimization along with environmental sustainability in the form of less pollution and prudent resource utilization. The model recognizes prominent mediating factors such as technological adoption and policy compliance, together with moderating factors such as company size and type of industry. These constructs condition the interconnection between green logistics and advantages. Through the incorporation of these components, the model offers a systematic basis for future empirical studies, providing insights into how sustainable logistics practices make operational effectiveness and environmental responsibility possible in various business settings. This study presents a model linking green logistics to efficiency and sustainability, facilitating the integration of operational and environmental considerations. It gives theoretical guidelines and practical advice for supply chain managers who wish to balance profitability with environmental objectives. The model facilitates the integration of environmentally friendly practices, supporting improved supply chain performance and environmental stewardship. Green logistics enables firms to significantly enhance their ecological impact and operational efficiency, leading to long‐term sustainability.
J. Maria Ebinbritto and L. Subburaj. Investigating the Impact of Green Logistics on Supply Chain Efficiency and Environmental Sustainability.
DOI: https://doi.org/10.36478/makrjms.2025.3.34.40
URL: https://www.makhillpublications.co/view-article/1815-9346/makrjms.2025.3.34.40