Asian Journal of Information Technology

127
Views

0
Downloads

A Trust Model for E-Commerce in Pakistan: An Empirical Research

Ainin Sulaiman , Suhana Mohezar and Ahmad Rasheed
Page: 192-199 | Received 21 Sep 2022, Published online: 21 Sep 2022

By Research Area

Medicine & Public Health Life Sciences Engineering Mathematics Biomedicine Physics Chemistry Computer Science Earth Sciences Social Sciences Business and Management Psychology Materials Science Economics Education Environment Philosophy Statistics Law Political Science and International Relations Pharmacy Dentistry Energy Linguistics Geography Finance Criminology and Criminal Justice Medicine Cultural and Media Studies History Architecture / Design Literature Biomedical Sciences Religious Studies Education & Language Food Science & Nutrition Public Health

By Volume and Issue

Abstract

Trust is a vital ingredient that contributes to the successful online business. Despite the richness of trust in e-commerce literature, only few of it focuses on developing countries. Drawn from previous literatures on trust in e-commerce transactions, this study proposed a new framework for investigating trust in online shopping, which focused on Pakistan, one of the developing countries. This study attempts to investigate the role of trust in Internet shopping among Pakistan`s nations.

How to cite this article:

Ainin Sulaiman , Suhana Mohezar and Ahmad Rasheed . A Trust Model for E-Commerce in Pakistan: An Empirical Research.
DOI: https://doi.org/10.36478/ajit.2007.192.199
URL: https://www.makhillpublications.co/view-article/1682-3915/ajit.2007.192.199