TY - JOUR T1 - Investigating the Impact of Modern Means of Political Marketing on General Participation AU - Mijani, Mitra AU - Salimi, Freidoon JO - International Business Management VL - 10 IS - 17 SP - 4000 EP - 4005 PY - 2016 DA - 2001/08/19 SN - 1993-5250 DO - ibm.2016.4000.4005 UR - https://makhillpublications.co/view-article.php?doi=ibm.2016.4000.4005 KW - Political marketing KW -modern means of political marketing KW -general participation KW -elections KW -LISREL AB - The main goal of this study is to investigate the impact of modern means of political marketing on general participation. This is a practical research. The statistical group of this study is a group of students of master’s degree from Azad University. This group is consisted of 300 students who were randomly selected as samples. To collect the data, questionnaires were used and to evaluate the liability of the questions, both content and structure liability have been used. To evaluate the validity of the questionnaire’s content, ideas and opinions of researchers, academics and skilled professionals were utilized. The structure’s liability evaluation was done with the help of confirmatory factor analysis using the LISREL Software. Results from the analysis confirm the significant impact of modern means of political marketing on general participation. ER -