TY  - JOUR
T1  - An Analysis on Factors Influencing Consumption Pattern of Duck and Duck Products among People of Kerala, India
AU - Kanagaraju, P. AU - Jalaludeen, A. AU - Rathnapraba, S. 
JO  - Research Journal of Poultry Sciences
VL  - 5
IS  - 3
SP  - 31
EP  - 35
PY  - 2012
DA  - 2001/08/19
SN  - 1993-5285
DO  - rjpscience.2012.31.35
UR  - https://makhillpublications.co/view-article.php?doi=rjpscience.2012.31.35
KW  - Duck and duck products
KW  -consumption pattern
KW  -preferences
KW  -people
KW  -Kerala
KW  -India
AB  - An analysis was carried out on the consumption pattern of 
  duck and duck products among people of Kerala. About 285 consumers were selected 
  for the study and an expost facto research design was adopted. The study revealed 
  that most of the consumers started eating duck and duck products during their 
  child hood onwards and preferred beef, duck, fish and chicken to mutton, chevon 
  and due to their food habit and low cost compared to mutton and chevon. Health 
  consciousness and religious restrictions are playing an important role in the 
  consumption of beef and pork. Most of the consumers consumed meat four times 
  a week. The chicken, duck and beef has more market potential so duck and broiler 
  production has to be increased in order to meet the demand since most of the 
  unproductive cattle are being transported from neighboring states. Most of the 
  people preferred to purchase fresh and hygienic duck meat but due to non availability 
  of clean meat shops, they purchased it from road side shop. The people were 
  not aware of the availability of different types of duck meat products. The 
  livestock farmers, marketing agencies and extension organizations should taken 
  in to account the various determinants such as preferences, choices, habit, 
  affordability, traditions while formulating marketing strategies for duck and 
  duck products.
ER  -