TY  - JOUR
T1  - Sustainable marketing, financial
sustainability, Ministry of tourism, organization, generate,
determine
AU - Aly Ibrahim Khattab, Hany Ahmed 
JO  - International Business Management
VL  - 15
IS  - 3
SP  - 86
EP  - 92
PY  - 2021
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2021.86.92
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2021.86.92
KW  - Sustainable marketing
KW  -financial sustainability
KW  -Ministry of tourism
KW  -organization
KW  -generate
KW  -determine
AB  - Sustainable marketing aims to build sustainable
relationships with customers, the social environment and
the natural environment. The term financial sustainability
is one of the terms used in fiscal policies. There is no
agreement on a specific definition of the term but it can
generally be defined as the ability of an organization to
generate sufficient financial resources to maintain the
costs of its activities. The financial sustainability of the
marketing activity helps to create a marketing budget that
meets the objectives of the marketing plan, helps avoid
unexpected costs and reducing the possibility of
overspending. This study aims to study the relationship
between limited financial resources and the concept of
sustainable marketing and determine the level of the
Egyptian Ministry of Tourism of Tourism’s adoption of
the concept of sustainable marketing. The results of the
study showed, there is a strong and statistically significant
relationship between the limited financial resources
allocated to marketing activity and the Ministry of
Tourism’s adoption of the concept of sustainable
marketing. There is also a strong and statistically
significant relationship between the senior management’s
attitudes towards sustainable marketing and the Ministry
of Tourism’s adoption of the concept of sustainable
marketing.
ER  -