TY  - JOUR
T1  - Challenges Faced with Creating an Enabling Environment for Digital Transformation at the
Enterprise Level-Case Study: ABC Logistics, Sri Lanka
AU - Saha, Keya AU - Liyanage, Prasanna 
JO  - International Business Management
VL  - 15
IS  - 9
SP  - 373
EP  - 419
PY  - 2021
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2021.373.419
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2021.373.419
KW  - Digital transformation
KW  -business
transformation
KW  -logistics
KW  -complexity
KW  -digital maturity
KW  -challenges
KW  -business strategy and IT alignment
KW  -leadership
KW  -change management
KW  -process standardization
KW  -WFH
AB  - The onset of the COVID-19 pandemic has
forced all industries to work remotely and move into a
digital space. In this light, a case study on ABC Logistics
was picked in the landscape of Sri Lanka to investigate
their journey in Digital Transformation and the challenges
they faced, especially due to the complex nature of
logistics and the industry itself being a legacy industry as
compared to its peers. The purpose of the study was to
understand the digital maturity of the large enterprise and
identify the challenges and barriers it faced in creating the
enabling environment for the digital transformation to be
a success. Impact of employee alignment and the effect it
has on the digital goals of the organization was explored
in the study. The study was conducted in 2 stages, stage
1 being literature from past research being reviewed and
combing it with the findings of stage 2 which was a
qualitative approach with thematic analysis of 6
interviews that were conducted with the core digital team
at ABC spearheading the digital transformation process in
the organization. The enterprise in the case study was
found to be in the “Beginner’ quadrant of the digital
maturity matrix and the challenges that it faced were
different to that of “Digiratis”, “Fashionistas” or
“Conservatives” when compared to past research in the
logistics industry and other industries undergoing digital
transformation. There was a new challenges that was
identified in this study namely “Work From Home’
(WFH) which is remote working due to the COVID-19
pandemic that brought in a plethora of challenges in terms
of communication challenges, loss in productivity and
loss in motivation. It was also identified that digital
transformation is not only about technology but a business
transformation where leadership and change management
are the drivers for success in an organization. The
importance of innovation and clear digital goals that is
driven top down was highlighted as a factor that cannot be
overlooked in an organization striving to standardize and
centralize processes to drive growth and improve
customer experience as part of the objectives to be
achieved through digital transformation of the
organization.
ER  -