TY  - JOUR
T1  - Impact of Coopetition Strategies on Company’s Performance: The Moderating Role of the
Competitive Intensity
AU - Zgarni, Asma AU - Gharbi, Lamia 
JO  - International Business Management
VL  - 15
IS  - 8
SP  - 313
EP  - 323
PY  - 2021
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2021.313.323
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2021.313.323
KW  - Horizontal coopetition
KW  -vertical coopetition
KW  -company performance
KW  -competitive intensity
AB  - This study aims to study the moderating role of
competitive intensity on the relationship between
coopetition strategies and company performance. By
following a quantitative approach of the
hypothetico-deductive type and by using the method of
structural equations, the study confirms the moderating
effect of competitive intensity on the relationship between
vertical and horizontal coopetition strategies and the
company’s performance on a sample of Tunisian
manufacturing industry.
ER  -