TY  - JOUR
T1  - A Model of Mixed Strategic Orientations Based on Environment in Achieving A Tough
Performance of MSMEs
AU - , Darmanto AU - Wardaya, Sri AU - Setyarini, Lilis AU - Sri Rahayu, Basuki AU - Gunawan Setyadi, M. 
JO  - International Business Management
VL  - 14
IS  - 2
SP  - 72
EP  - 77
PY  - 2020
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2020.72.77
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2020.72.77
KW  - Mixed strategic orientations
KW  -demography
KW  -economy
KW  -cultural values
KW  -performance
KW  -economy and cultural
AB  - This study aims to design a model in achieving
superior performance of MSMEs. The mixed strategic
orientations of demography, economy and cultural values
are used to design this model. The population of this study
consists of food MSMEs in Central Java. The 750
samples are chosen with convenient sampling technique.
Data analysis method used the Crosstab Analysis and
Structural Equation Model (SEM). The result of this
research is a model explaining that demography, economy
and cultural values influence antecedent variables of
customer orientation, dimension of strategic orientations
and organizational performance. The antecedent variables
affect customer orientation; the dimension of strategic
orientations affects performance; variable of change of
capacity unmoderated customer and competitor
orientations on innovation orientation. Variable of
competitive advantage unmediated customer and
competitor orientations on performance.
ER  -