TY  - JOUR
T1  - Methods of Marketing and Behavioral Economic Research Based on Automated Text
Analytics Tools
AU - Kashkin, Vasily AU - Androsik, Yuriy 
JO  - International Business Management
VL  - 14
IS  - 12
SP  - 391
EP  - 397
PY  - 2020
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2020.391.397
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2020.391.397
KW  - Text analysis
KW  -psychological text analysis
KW  -text analytics software
KW  -text analysis functions
KW  -text classification
KW  -text extraction
KW  -economic behavioral research
KW  -marketing text analysis
KW  -customers decisionmaking
process
AB  - The study considers the main text analytics
programs and their functions. The researcherd studied the
functions of 54 leading text analysis software and
identified in which areas of marketing research they can
be applied. Authors offer marketing (customers) research
methods based on text analytics tools. In this study, we
found out that automated text mining and analysis is
especially useful to research the decision-making process
of target customers which is not the same as their
psychological portrait. Study of decision-making process
requires specific research design, based on combination
and adjusting of different text analytics tools.
Understanding of customers decision-making process is
relevant for individual work with clients, setting
contextual advertising and E-mails customization,
designing products, proposals and marketing campaigns
for targeted customers groups.
ER  -