TY  - JOUR
T1  - A Comparative Analysis of Tourism Factors Affecting Sustainability in Laem Phak Bia Sub
District, Phetchaburi Province, Thailand
AU - Senanuch, Rattana AU - Bualert, Surat AU - Rasrikreingkrai, Ittiphon 
JO  - International Business Management
VL  - 14
IS  - 9
SP  - 286
EP  - 293
PY  - 2020
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2020.286.293
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2020.286.293
KW  - Tourism factors
KW  -tourist attraction
KW  -tourism sustainability
KW  -environmental science
KW  -determine
AB  - The aims of this study are the determination of
the tourism factors affecting sustainability and analysis
and comparison of the determining factors. The study
used a qualitative approach to determine the tourism
factors according to tourism in Laem Phak Bia,
Phetchaburi province. It surveyed and reviewed the
information in documents. After that it determined the
factors and criteria based on environmental science and
considered specialist opinions as proof. As a result, we
determined seven tourism factors based on environmental
science as follows: Tourism Sources (TS), Tourist
Attraction (TA), Risk (RK), Facilities (FT), Services
(SV), Pollution Management (PM) and Helpfulness (HN).
The researcher compared the methods that identify
tourism factors affecting sustainability including the
described advantages and disadvantages of the methods
that could be verified and not verified. After the analysis
and comparison, the key factors that determine tourism
factors were identified as follows. The methods for
identifying factors should determine the context and
principle of the area. Tourism factors could be assessed
according to expert opinions. Tourism factors lead to the
collection of data and can be applied for all tourism types.
Thus, this study has indicated that factors that lead to
sustainability and contribute to the perspectives of tourists
can ensure that the tourism factors contribute to
sustainability.
ER  -