TY  - JOUR
T1  - A Business Case Research Proposal to form Strategic Partnership Through
Strategic Advocacy with Vodaphone and Apple
AU - Ahmad, Rizwan 
JO  - International Business Management
VL  - 13
IS  - 2
SP  - 63
EP  - 70
PY  - 2019
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2019.63.70
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2019.63.70
KW  - political style grid
KW  -strategic thinking
KW  -strategic advocacy
KW  -Forming strategic partnership
KW  -politicalterrain
KW  -strategic coalition
AB  - This is a business case research proposal in order to form strategic partnership with Vodaphone and
Apple with help of strategic advocacy. The proposal begins with the overview of the business and the
company and goes on to describe about forming strategic alliance based on certain shared objectives. The
study further explains about various steps in forming strategic partnerships through strategic advocacy starting
with strategic thinking, situation analysis followed by describing value proposition vs. winning proposition,
aligning the organization behind a strategy and executing through learning cycle. Next the study, talks about
being political savyy and how to construct political style grid and map the political terrain depending upon
individual’s personality and influence. Finally, the study discusses the importance of scenario analysis and
51% guide and how mapping political terrain may be useful in forming strategic coalitions and partnerships.
ER  -