TY  - JOUR
T1  - Factors Study of LAZADA Consumer Shopping Effectiveness in Malaysia
AU - Zongjun, Lan 
JO  - International Business Management
VL  - 13
IS  - 9
SP  - 438
EP  - 445
PY  - 2019
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2019.438.445
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2019.438.445
KW  - LAZADA
KW  -consumer behavior
KW  -online shopping
KW  -effectiveness
KW  -factors
AB  - With the popularity of personal computers and smart phones, the rapid development of network
technology has driven the rapid development of the network economy. The advent of the e-Commerce era has
made online marketing a top priority for corporate marketing. Therefore, systematic research on consumer’s
online shopping behavior and its influencing factors is particularly important and has important practical
significance. The outstanding performance of e-Commerce represents an important development direction of
e-Commerce. In LAZADA, an e-Commerce website owned by the Alibaba Group, the purpose is to provide
e-Commerce platform services with local characteristics in order to continuously improve the website’s
operating capabilities and continue to improve and develop. However, in a fiercely competitive environment,
factors that influence consumer’s choice of online shopping are extremely important. This research relies on
consumer behavior theory and online purchasing process theory and uses statistics to conduct empirical analysis
on demographic factors, the security of online transactions and consumer privacy. Draw the interaction between
various factors affecting consumer shopping, provide reference value for LAZADA and then formulate
corresponding marketing strategies.
ER  -