TY  - JOUR
T1  - The Strategic Marketing in the Process of Sales of the Pulpes of
Fruits Processed in the Agrotal Factory of Echeandia,
Province of Bolivar (Ecuador)
AU - Bayas-Morejon, Favian AU - Garcia, Marx AU - Arcos, Veronica AU - Guaman, Jhoan AU - Segura, Jagger AU - Barragan, Ulises AU - Ramon-Curay, Rivelino AU - Castro-Ycaza, Valeria AU - Moposita, Diego AU - Nunez, Darwin AU - Calderon, Angela 
JO  - International Business Management
VL  - 12
IS  - 6
SP  - 442
EP  - 446
PY  - 2018
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2018.442.446
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2018.442.446
KW  - facilities
KW  -AGROTAL factory
KW  -fruit pulp
KW  -sales
KW  -Marketing
KW  -determining
AB  - The changes that occur in the world economy have led companies to look at new advertising and
sales strategies for this reason the present research work has as main objective to structure a strategic
marketing plan and locate the processor of AGROTAL fruit pulp at a competitive point in the market with the
strengthening of its sales. To achieve this goal, an analysis was made of the current situation of the fruit pulp
market in the sector that is to say it analyzed all the strengths and opportunities that are presented, besides
putting special emphasis on the weaknesses and threats that can affect the corporate image of the same for
which a survey was applied to 383 inhabitants of the city of Guaranda, determining the lack of publicity and
promotion of the products in addition to the need to train the staff to provide a better service and offer greater
facilities to buyers, both at the time of sale and in distribution. For this reason it is evident the need to
implement marketing strategies that will allow to attract new customers and increase their sales. Customers and
in this way increase their sales and thus meet the objectives set at the beginning of the research.
ER  -