TY  - JOUR
T1  - A Conceptual Model for Understanding Mobile Data Services
Post-Adoption in Malaysia
AU - A. Jumaan, Ibrahim AU - Bakar A. Hamid, Abu 
JO  - International Business Management
VL  - 12
IS  - 4
SP  - 353
EP  - 358
PY  - 2018
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2018.353.358
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2018.353.358
KW  - Mobile data services
KW  -information system
KW  -satisfaction
KW  -habit
KW  -post-adoption
KW  -model
AB  - Mobile data services has rapidly diffused and became one of the most popular internet services in
the world. The aim of this study is to understand mobile data service post-adoption behaviour. Information
system literature shows that IS users habitual tendency has been neglected in the information system success
context. The present study will extend by habit through investigating its antecedent and consequence. The
survey of the present study will be conducted in Malaysia targeting mobile data services existing users. The
study will be quantitative research. Structural equation modelling technique will be followed to analyse the
collected data and test the research proposed model.
ER  -