TY  - JOUR
T1  - The Relationship Between Market Orientation, Entrepreneurial Orientation and
Learning Orientation on Innovation and its Effect on Performance in Mexican SMEs
AU - Martinez, Eduardo Vega AU - Serna, Maria del Carmen Martinez AU - Guzman, Gonzalo Maldonado 
JO  - International Business Management
VL  - 12
IS  - 2
SP  - 132
EP  - 144
PY  - 2018
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2018.132.144
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2018.132.144
KW  - Market orientation
KW  -entrepreneurial orientation
KW  -learning orientation
KW  -innovation
KW  -SMEs
KW  -learning orientation
KW  -changes
AB  - Innovation is important for the way the SMEs respond to the changes in the business environment.
This study analyses the influence of three strategic orientations that are identified as internal capacities in the
theory on the subject (market orientation, entrepreneurial orientation and learning orientation) on innovation
and the impact of this capacity on organizational performance among 400 Mexican SMEs. These relations have
not been studied in the context of an emerging country. Through structural equations, the results show the
positive relationship of the entrepreneurial orientation and learning orientation on innovation as well as the
positive influence of innovation on the performance of the SMEs, however, there is no evidence of the positive
influence of market orientation on innovation.
ER  -