TY  - JOUR
T1  - Analysis Role of Cost, Time and Attractiveness at Leisure Time Physical
Activities in Students of Tehran Universities, Iran
AU - Deheshti, Mohammad AU - Kiyomarsi, Esmaeil AU - Ghasemnejad, Reza 
JO  - International Business Management
VL  - 11
IS  - 4
SP  - 904
EP  - 911
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.904.911
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.904.911
KW  - Cost
KW  -time
KW  -attractiveness
KW  -participation
KW  -LTPA
AB  - The aim of this study was to compare the role of cost, time and attractiveness in predicting the
participation level of the students of Tehran universities during their leisure time physical activities. This study
is an applied and descriptive correlational survey study. The study population included students at public
universities of Tehran. The sample consisted of 390 individuals who had chosen by the Morgan table in the
multistage cluster and randomly. The instrument of study was a researchers developed questionnaire that was
included 42 items. Its validity was confirmed by sports management and communication experts. To assess the
reliability of questionnaire a pilot study was done on 30 students using Cronbach’s alpha was equal to the
average reliability 0/87. Data analyzing was done by K-S test, binary logit regression analysis and t-test
according to variable conditions. The most important findings were that the only attractiveness (the facility and
fields of recreational sports) factor predicted the level of student participation in leisure-time physical activities.
Obtained Odds Ratio (OR = 1.073) is indicating an increased level of participation with increasing attractiveness
rates simultaneously. The results showed that the constraining effect of cost and time was adjusted by
attractiveness.
ER  -