TY  - JOUR
T1  - Building Employee Improvement and Organizational Change Through SWOT
Analysis for Commercial Banking Center of Mandiri Bank Surabaya
AU - , Musriha 
JO  - International Business Management
VL  - 11
IS  - 4
SP  - 850
EP  - 858
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.850.858
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.850.858
KW  - Improved performance
KW  -SWOT matrix
KW  -organizational
KW  -changes
KW  -data
AB  - This research aims to study and analyze changes in the organization and improve the organization’s
values in Commercial Banking Center Mandiri Bank Surabaya. The collection of primary data through individual
interviews, focus group and secondary data from the investigation of corporate documents and observation
of existing employees. Analysis using SWOT matrixaims to analyze about the strengths, weaknesses,
opportunities and threats as well as to improve and redesign the existing activities. Based on the SWOT matrix
made it can produce 20 strategies that can be used as an alternative to Mandiri Bank Surabaya improve its
performance.
ER  -