TY  - JOUR
T1  - Study on the Relationship Between e-Services and Customer’s
Commitment in Financial Services Market with Determination of
Mediation Role of Customer’s Perceived Value
(Case Study: Tejarat Bank-Shiraz)
AU - Dashti, Roya AU - Aldini, Shams 
JO  - International Business Management
VL  - 11
IS  - 3
SP  - 821
EP  - 825
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.821.825
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.821.825
KW  - e-Services
KW  -customer’s commitment
KW  -perceived value
KW  -coefficient
KW  -financial
AB  - The present research aims to evaluate the relationship between e-Services and customer’s
commitment in financial services market with determination of mediation role of customer’s perceived value
(case study: Tejarat bank-Shiraz). The research method is descriptive correlation in terms of data collection and
the research is an applied study in terms of aim. The statistical population consists of customers at Tejarat
bank-Shiraz. The sample size (384) was estimated via Morgan table and clustering sampling method was used
to select sample group. Data collection tools include e-Services questionnaire (Mohammad Karim Nadem) with
alpha coefficient (0.889), customer’s commitment questionnaire with alpha coefficient (0.712), perceived value
questionnaire with alpha coefficient (0.839) at 5-point Likret scale(totally agree, agree, no idea, disagree and
totally disagree). After confirmatory factor analysis, the research hypotheses were tested via suitable analyses;
to test hypotheses, the relationship between variables has been examined using software SPSS and correlation
coefficient test and partial correlation coefficient. The obtained results indicated that there is a positive
significant relationship between e-Services and customer’s commitment in financial services market with
determination of mediation role of customer’s perceived value.
ER  -