TY  - JOUR
T1  - Business Strategy Role in Mediating the Relationship Between
Intensity of the Competition and Company’s Performance
(Study on Ikat Woven Fabric Industry in Bali)
AU - Gusti Ayu Ketut Giantari, I. AU - Wayan Ekawati, Ni AU - Nyoman Kerti Yasa, Ni 
JO  - International Business Management
VL  - 11
IS  - 3
SP  - 783
EP  - 790
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.783.790
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.783.790
KW  - Competition’s
KW  -business strategy
KW  -company performance
KW  -municipalities
KW  -purposive
AB  - The aim of this research is to explain the role of business strategy mediation in accordance with the
competition and the company’s performance/SME (Small-Medium Enterprise/UKM) ikat woven fabric in Bali
Province. The research was conducted in Bali by taking a sample of 55 SMEs spread over 4
region/municipalities in Bali. Sampling was conducted by using purposive sampling in which one person from
every SME (owner/marketing manager) was interviewed based on their willingness. Data were analyzed using
SEM-based PLS. The results of this research showed that the influence of the competition to the company’s
performance was not significant, however, the effect of the competition to the business strategy and
furthermore, the business strategy influence to the company’s performance was positively significant.
Therefore, business strategy acts as a complete mediating variable (complete mediation).
ER  -