TY  - JOUR
T1  - Exploring the Domains of Harmonious Culture-Based Corporate
Social Responsibility (CSR)
AU - Sukatmadja, Putu Gde AU - Kusuma, Gusti Agung Teja AU - Yasa, Ni Nyoman Kerti AU - Wardana, Made 
JO  - International Business Management
VL  - 11
IS  - 2
SP  - 498
EP  - 507
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.498.507
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.498.507
KW  - hymonious clture
KW  -Dana Punia qualitative research
KW  -Tri Hita Karana
KW  -Crporate scial rsponsibility
KW  -physical environmental
KW  -value
KW  -rligious
AB  - The purpose of this sudy to argue the importance of considering the religious dimension as a basis
of Corporate Social Responsibility (CSR) especially for countries whose culture is based on harmony. This
study used qualitative methods and the subjects are Balinese people in Indonesia which has harmonious
culture practices. he findings show that harmony-based CSR in religious life formed by three dimensions: Dana
Punia (religious gift), worship life and religious enlightenment program. he community supports ompanies to
do ana Punia ut the community refused when used it as a strategy for corporate purposes, so that the nature
of the CSR dimensions has been broken into two parts related to its direct function as a strategic instrument
for the company’s performance. Other findings show that harmony-based CSR of human with the environment
is not only limited to physical environmental value but also to the intrinsic environmental value. Research
limitations/implications: there is a need to deliver the operational scale related to two orientations of
environmental value whether intrinsically or physically oriented. Practical implication; creativity is needed to
establish communication to the public with regard to CSR Dana Punia. Originality/value: The three dimensions
of harmonious culture-based CSR is a more complete way to understand the scope of CSR. The result of this
study also creates the concept of CSR that has universal value not only for Western culture but also for the
religious communities of Eastern culture.
ER  -