TY  - JOUR
T1  - Impact of Internal Marketing, Organizational Commitment and Organizational
Learning in the Innovation of SMES in Mexico
AU - Carrillo, Patricia Mojica AU - Guzman, Gonzalo Maldonado AU - Serna, Maria Del Carmen Martinez AU - Martinez, Eduardo Vega 
JO  - International Business Management
VL  - 11
IS  - 2
SP  - 432
EP  - 443
PY  - 2017
DA  - 2001/08/19
SN  - 1993-5250
DO  - ibm.2017.432.443
UR  - https://makhillpublications.co/view-article.php?doi=ibm.2017.432.443
KW  - organizational learning innovation
KW  -SMEs
KW  -organizational commitment
KW  -Internal marketing
AB  - The evolution in the study of human capital and the importance it takes on organizations representing
the costs and difficulty to achieve for SME’s has increasingly become necessary further evidence of the role
of human capital on innovation in organizations due to the high number of studies showing that innovation
improves performance and competitiveness of business. This research aims to identify internal marketing,
organizational learning and organizational commitment as possible background of innovation, same background
on which human capital rely special importance for its implementation in the company. A survey is conducted
among top managers to determine whether the use of these strategies has positive impact on innovation of
SMEs, the results are analyzed using structural equation modeling, same results that point out that internal
marketing and organizational learning are key elements to cause better standards of innovation in companies.
That is not the case with organizational commitment where there is found no significant impact when it is related
directly to innovation in business.
ER  -